May 16, 2019
The shared micro-mobility solutions company deems test markets a success, announces it will Leap ForwardTM to additional cities
AUSTIN. May 16, 2019. Frog, a global micro-mobility solutions company launched in test markets of Lisbon, Portugal and Valdivia, Chile in April to begin fulfilling its mission to create a more connected, sustainable, and cleaner planet.
A month after deploying its heavy duty, commercial grade scooters in Europe and South America, the company confirms the test markets are proving to be successful and that it is on track to operate on four continents by the end of 2019.
“Electric scooters are well known in Lisbon, so the adoption rate has been high,” said Pedro Guedes, European territory manager for Frog. “Our riders tell us they see a blatant difference in our commercial grade, heavy duty scooters and that the ride experience is more stable. We look forward to continuing to integrate more Frogs into the City’s public transportation plan as it looks for ways to cut down cars in Lisbon by two thirds.”
Guedes also noted that locals and tourists alike are enjoying Frogs in Lisbon, with about 40 percent of riders coming from other countries. He also shared that Frog is looking to expand operations to other cities in Portugal as well as more countries in Europe by year’s end.
Frog tested its scooters in Valdivia, Chile in partnership with the mayor’s office, as the first micro-mobility solution to hit the region. It soon expanded its operations to the City of Concepcion, another first-to-market area.
“Working closely with both Valdivia and Concepcion city officials to help bring the very first micro-mobility solutions to their cities has been truly validating as it fulfills exactly what we set out to do: help cities leap forward to a more sustainable future,” said Gaston Feijoo, territory manager for Chile. “We have learned that partnership and collaboration with the cities is key, and that there are lots of opportunities to help locals learn about ridesharing when we are first operator to the market. We are committed to continuous education around use and safety in these cities as well as the additional cities where we will deploy our Frogs.”
Frog plans to add two additional markets in Chile and it will launch in a couple more countries in South America as well by the end of 2019.
More learnings from the company’s test market launches include:
- Riders are 60 percent male, 40 percent female and 80 percent of riders are 18-34 years old.
- The company’s on-the-ground fleet service guarantees a dedicated team to ensure the scooters are properly placed and charged, versus relying on overnight crowd sourced freelance “chargers.”
- The importance of commercial grade scooters provides for a longer-lasting product and a more stable ride, especially in older cities like Lisbon where there are rougher cobblestone streets.
- Data-driven technology provides information to constantly learn and improve, and also share with cities what areas of the city are working best and where better transportation paths and route clean up is needed.
- Many riders don’t understand the local laws of their municipalities, so helping with education –particularly around helmets, avoiding sidewalks, and parking is essential
To continue its expansion, Frog announces it has hired regional territory managers to launch in Australia, Mexico, and the United States. It is also studying feasibility to deploy its sustainable micro-mobility solution in Central America and the Caribbean. Frog will continue to add employees to its team in the regions and at its Austin-based headquarters. Career opportunities can be found on the company’s career page on its site gofrog.city.
Climate change, rapid urbanization, and population growth continue to challenge our world’s cities. Frog is in the sustainability business helping communities Leap ForwardTM toward a sustainable future by creating a higher standard for shared micro-mobility solutions with modes of transportation that are turnkey, heavy duty and reliable. ###